Smartphone Shopping Online is taking over the world as the preferred way to search and buy products. Sources such as ABI Research, a research company, say worldwide, shoppers will spend $ 119 billion on products and services using their mobile phones by the year 2015. That number represents about 8% of the total e-commerce market. (http://www.abiresearch.com/press/3373-Shopping+by+Mobile+Will+Grow+to+$119+Billion+in+2015) It’s the latest mobile phone technology that’s driving this surge. With the development of Smartphones and all the software that’s been developed for the 3G and 4G mobile phones, it’s now convenient to research a product or buy a product from anywhere. People can’t ignore the potential or convenience that these new mobile phones bring to the online shopping experience.
As consumers get more comfortable with using their Smartphones and making online purchases, this piece of the market is going to explode in the up coming years. As history has shown us before with electronic devices, people want to have the latest thing.  It’s just a matter of time before everyone will want to own a Smartphone with internet capabilities.

World Wide Audience

   Consumers worldwide will soon have access to the online mobile shopping experience. According to an article in PC World by Michael Kan, the country of China has 859 million mobile phone users, and possesses a booming e-commerce market. Only 47 million users, or 5 percent, have Smartphones, but in 2010, 62 million Smartphones were projected to be sold in China. The article also mentioned senior analyst Mark Beccue from ABI Research, who was quoted as saying, “China still lags behind Japan and the US, where mobile online shopping has been stronger.” But he estimates that China will be the largest mobile online shopping country or close to it, by 2015. (http://www.pcworld.com/article/218045/mobile_online_shopping_gains_steam_in_china.html)
These authors are just talking about leaders of the pack. They don’t mention India, England, Australia, and all the other developed and undeveloped countries that utilize online mobile shopping. In underdeveloped countries, many consumers don’t have access to pc’s, so mobile phones are their only way to access the internet.

Unlimited Consumer Access

   According to the website MC MARKETING CHARTS, 1 in 3 US consumers perform mobile shopping research for the product they want before they purchase it.

Consumers also do in-store comparison shopping, check prices, check product ratings, and search for online coupons that they can use while in the store.  The site also states that QR codes seem to be fairly popular as well, sighting that 31% of consumers have used them to compare prices to other retailers and to learn more about a specific product. (http://www.marketingcharts.com/direct/1-in-3-online-consumers-perform-mobile-shopping-research-q9065/)
Consequently, there is going to be a lot of competition to be the best online shopping site and give the best online shopping deals. Keeping the transactions safe will be a priority to keep consumer confidence up; safe online shopping must be a priority, otherwise all these user projections will be flawed.
The online mobile shopping experience will only get better in the upcoming years with heavy retailer competition, better mobile service, and more apps being developed for online mobile shopping. Consumers will find that shopping online from their Smartphones will be an experience that they will find to be very accessible and user friendly. Merchants will find that they will be able to reach out to a wider audience and their revenue should increase dramatically as the market heats up. All in all, the online mobile shopping experience should be a win win in the coming years for the consumers, merchants, and the economy alike.

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